Revamp Healthcare Product Portfolio With Custom Labeling
by Jason Obrokta Many organizations in the healthcare industry specialize in product categories which fit within their core competencies. However, being able to offer customers a comprehensive package of products is essential to a successful commercial launch. But what does a company do when they need support products which fall outside of their core competencies? There are several options available including capital investment in new equipment and establishment of new supply chains, acquisition of another organization or partnering with another organization who fulfills the product need for the commercial launch. These are all viable options but they require either significant investment, substantial time or potential dilution of the organization’s brand. One of the fastest and easiest methods for rounding out a product offering to customers, all while retaining brand strength…