Many organizations in the healthcare industry specialize in product categories which fit within their core competencies. However, being able to offer customers a comprehensive package of products is essential to a successful commercial launch. But what does a company do when they need support products which fall outside of their core competencies?
There are several options available including capital investment in new equipment and establishment of new supply chains, acquisition of another organization or partnering with another organization who fulfills the product need for the commercial launch. These are all viable options but they require either significant investment, substantial time or potential dilution of the organization’s brand.
One of the fastest and easiest methods for rounding out a product offering to customers, all while retaining brand strength is through Custom Labeling (private labeling). With a Custom Label approach, an organization can focus on their core product competencies, reinforce their brand messaging and increase speed to market with minimal investment.
Nissha Medical Technologies (NMT) is a well-known partner for Custom Label go-to-market strategies for a number of prominent companies in the healthcare space. Our knowledge of Custom Label manufacturing allows organizations to commercialize products faster and with a trusted partner who excels in the area of medical consumables. Companies can rely on NMT to provide fast, quality services while they focus on their primary business targets.
NMT has a broad range of Custom Label products available including:
- ECG Electrodes
- Defibrillation Electrodes
- Diathermy Electrodes (grounding pads)
- TENS Electrodes
- ECG Cables & Lead Wires
- Ultrasound Films
- Medical Chart Paper
Our team is committed to bringing your ideas to life and supporting organizational market launches by focusing on our own core competencies. Learn more about how Nissha Medical Technologies can help your organization with our Custom Label approach. Contact us to schedule a discussion with our team and to learn more about how we can help.